A recent poll by NOIPolls Limited has revealed that the three main factors that affect the voting behaviour of Nigerian voters are “Political aspirants” (41%), “Political parties” (21%) and “Traditional media” (TV, radio & Newspapers) (19%).
This was contained in press statement released on Tuesday which also stated that more female respondents are influenced by “political aspirants” (46%) and “Political parties” (23%), while more male respondents are influenced by the “Traditional media” (23%).
Further findings revealed that almost 4 in 10 Nigerians (38%) of Nigerians are willing to accept a gift from a political party or aspirant if offered, and the majority (62%) would like to receive money as a gift. However when asked if the gift would influence their decisions, only 12% admitted a gift would certainly affect their voting decisions. Similarly, the willingness to accept a gift decreased with a progression in age since respondents aged between 18-21 years (65%) are most willing to accept a gift, and are also most likely to be influenced by a gift (43%) in their voting decisions.These were some of the key findings from the recent Countdown to the 2015 Election poll conducted in the week of June 16th 2014.
Brief Background
In Nigeria, there are internal and external factors that affect the voting decisions of citizens which in turn have implications on the overall outcome of elections. These are often the most crucial elements of elections in Nigeria because they are not limited to political parties, aspirants and the obligation of the Independent National Electoral Commission (INEC) in conducting a free and fair election.
NOIPolls conducted its latest Countdown to the 2015 Election poll with a focus on factors that influence voting decisions during elections which could in turn affect the voters’ behaviour and the outcome of elections. The Countdown to the 2015 Election Polls are conducted bi-Monthly by NOIPolls; the first one was conducted in February 2014.
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